The Will Fennell Beauty Group (WFBG) was formed late 2016 after many successful years trading 4 unique and independent businesses. WFBG is the parent company of subsidiaries: BIODROGA Australia, Will Fennell Media, Will and Peta Skin Clinic and Le Skin Bar.
Our roots go back of more than 18 years when Will Fennell decided to open his first small business ‘Will Fennell Skin Therapy’ – a beauty spa in Sydney, Australia. Will delivered excellence in anti-ageing treatments, skincare ingenuity, deep market understanding and uncompromised customer focus.
Fast-foward to now where Will Fennell Beauty Group encompasses retail, wholesale distribution, media and beauty services. We are proud of our legacy… supported by our ambition to make people look and feel beautiful.
We look to the future with excitement as we continue to grow our share of voice in the industry, deliver extraordinary products and services and improve peoples lives.
$130b
"With this increasing demand to stay updated, it is imperative for companies to provide innovative products that satisfy customer needs. Skincare is the biggest segment in the beauty industry with its global sales expected to cross $130 billion by 2019".
- Forbes | http://goo.gl/re1VcU
“When you have been through the trauma of bad skin you truly know what this does to a person’s self-confidence. My love affair with skin care began with a desire to help people who are going through what I had experienced.”
— Will Fennell, Company Director
- Will Fennell Skin Therapy (later became Will and Peta Skin Clinic) - est. 1999
- BIODROGA Australia - est. 2009
- Will Fennell Media - est. 2012
- Will and Peta Skin Clinic - est. 2013
- Le Skin Bar - est. 2016
Le Skin Bar
Retailing online and shipping Australia-wide, Le Skin Bar features Europe’s finest skin care brands: BIODROGA Institut,…
BIODROGA Australia
BIODROGA Australia is an exclusive distributor of skincare brand in the Australian region. The brands ‘BIODROGA…
Will and Peta Skin Clinic
Based in Bondi Junction, Sydney, Will and Peta Skin Clinic is a beauty destination for skincare treatments, owned and…
Will Fennell Media
WFM and its website www.willfennell.com.au showcase's a body of work in editorial, public speaking, tv, media and…
Retail
Le Skin Bar
Retailing online and shipping Australia-wide, Le Skin Bar features Europe’s finest skin care brands: BIODROGA Institut,…
Wholesale
BIODROGA Australia
BIODROGA Australia is an exclusive distributor of skincare brand in the Australian region. The brands ‘BIODROGA…
Media
Will Fennell Media
WFM and its website www.willfennell.com.au showcase's a body of work in editorial, public speaking, tv, media and…
Services
Will and Peta Skin Clinic
Based in Bondi Junction, Sydney, Will and Peta Skin Clinic is a beauty destination for skincare treatments, owned and…
Our entire go-to-market process is managed in-house from start to completion.
Our product and services involvement from research through to acquisition and management, creates valuable workflow efficiencies. It also ensures that we are familiar with every aspect of our business, enabling us to deliver leading products and services that exceed market requirements. We leverage our broad range of expertise in all stages of the marketing and product development process. Our team’s knowledge, experience & expertise adds value to the growth of our market share.
Will Fennell Beauty Group’s leadership is the soul of the business – talented, experienced and authentic people who are bringing our vision to life.
As Company Director, Will, leads the team with a focus on being relevant and ahead of our game in product formula innovation, customer satisfaction and service excellence. He draws on qualifications in beauty and 18+ years of successful years in business, which he has effectively applied knowledge and experience across all facets of the group in B2B, Retail, Media, Beauty Services.
Blending experience, energy, thoughtfulness, insight and innovation, the WFBG team is a group of exceptional individuals who are passionate about what they do.
We have a long standing history with the brands we distribute. BIODROGA Institut, BIODROGA MD and Sans Soucis all target different customer needs and market segments. Formulated and manufactured by BCG Baden-Baden Cosmetics Group, the BCG brands have been around for more than 60+ years.
BIODROGA Australia is the exclusive distributor of Europe’s much loved brand BIODROGA Institut and BIODROGA MD. Not found in your run-of-the-mill department stores, these brands are perfectly positioned to sell at scale across our B2B network of skin care salons and clinics across Australia.
Many of our core skin care take-home products are supported by specifically formulated in-salon treatments. These skin care products systems and in-salon treatment formulas go hand-in-hand ensuring customers are getting the full benefits of looking and feeling beautiful when using our products.
Sans Soucis Marine Cellular Skin care is only available (direct-to-consumer) through our online store at Le Skin Bar.
Our approach is focused on 3 key principles:
Authenticity
Will Fennell Beauty Group provides genuine products and services that truly make a difference. We believe that ‘one size doesn’t fit all’. From B2B and B2C, all our customer segments are different and require specific needs. We factor this in to our go-to-market strategy and deliver to customer in a most transparent way possible.
Innovation
At the heart of our business is innovation. From product formulas, to tools we use to enhance the lives of our customers, to how we distribute our products - we are agile and switched-on. Our internal and external business committee is actively engaged in the advancements we take to grow the business.
Customer Care
We believe, and reminded each day, that our efforts and determination improves the wellbeing and lifestyles of our customers. Customer feedback is essential to knowing we are on the right path and what we do is working.
Contact us for general or media inquiries.
3B / 71-77 Oxford Street Bondi Junction, NSW
T: (+61) 02 9388 0221